Innovation statt Akquisition : Wie die Pharmabranche mit strategischem Marketing zur Innovationsorientierung zurückfindet


Perlitz, Manfred



Document Type: Article
Year of publication: 1996
The title of a journal, publication series: Absatzwirtschaft
Volume: 39
Issue number: 7
Page range: 62-67
Place of publication: Düsseldorf
Publishing house: Fachverl. Verl.-Gruppe Handelsblatt
ISSN: 0001-3374
Publication language: German
Institution: Business School > Internat. Management (Perlitz Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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