Political marketing : an information-economic analysis


Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank


Document Type: Article
Year of publication: 1996
The title of a journal, publication series: European Journal of Marketing : EJM
Volume: 30
Issue number: 10/11
Page range: 159-172
Place of publication: Bradford
Publishing house: Emerald
ISSN: 0309-0566
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank (1996) Political marketing : an information-economic analysis. European Journal of Marketing : EJM Bradford 30 10/11 159-172 [Article]


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