Vom neuen und vom alten Marketing

Bauer, Hans H.

Document Type:	Article
Year of publication:	1996
The title of a journal, publication series:	Signale aus der WHU Koblenz - Otto-Beisheim-Hochschule
Volume:	11
Issue number:	1
Page range:	40-41
Place of publication:	Vallendar
Publishing house:	WHU
ISSN:	1433-3759
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

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