Workshop 1: Rationalität versus Emotionalität in der Business-to-Business-Kommunikation


Mayer, Hans


Document Type: Article
Year of publication: 1994
The title of a journal, publication series: Werbeforschung & Praxis
Volume: 39
Page range: 167
Place of publication: Wien
Publishing house: WWG
ISSN: 0256-4033
Publication language: German
Institution: School of Social Sciences > Psychologie II (Wittmann)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Mayer, Hans (1994) Workshop 1: Rationalität versus Emotionalität in der Business-to-Business-Kommunikation. Werbeforschung & Praxis Wien 39 167 [Article]


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