Value-Added Recovery Services - Creating Customer Delight through Failures


Donnevert, Tobias ; Hammerschmidt, Maik


Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
Place of publication: Reykjavik
Publishing house: Reykjavik Univ.
ISBN: 997-99483-5-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Donnevert, Tobias ; Hammerschmidt, Maik Value-Added Recovery Services - Creating Customer Delight through Failures. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik [Conference or workshop publication]


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