Lohnen sich Ihre Marketinginvestitionen? Marketing Performance messen


Bauer, Hans H. ; Hammerschmidt, Maik ; Stokburger, Gregor


Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Direkt-Marketing
Volume: 43
Issue number: 4
Page range: 28-31
Place of publication: Ettlingen
Publishing house: IM Marketing-Forum
ISSN: 0946-0446
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Hammerschmidt, Maik ; Stokburger, Gregor (2007) Lohnen sich Ihre Marketinginvestitionen? Marketing Performance messen. Direkt-Marketing Ettlingen 43 4 28-31 [Article]


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