Brand Efficiency and Brand Relevance - Introducing and Linking both Concepts

URL:	http://citeseerx.ist.psu.edu/viewdoc/download;jses...
Document Type:	Conference or workshop publication
Year of publication:	2008
Book title:	Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	19
Page range:	48-57
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	9781605603513
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

Google Scholar: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

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