Brand Efficiency and Brand Relevance - Introducing and Linking both Concepts

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 48-57
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 9781605603513
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item