Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems


Homburg, Christian ; Grozdanovic, Marko ; Klarmann, Martin



Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Journal of Marketing : JM
Volume: 71
Issue number: 3
Page range: 18-38
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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