Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems


Homburg, Christian ; Grozdanovic, Marko ; Klarmann, Martin



Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Journal of Marketing : JM
Volume: 71
Issue number: 3
Page range: 18-38
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Assoc.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Grozdanovic, Marko ; Klarmann, Martin (2007) Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems. Journal of Marketing : JM Chicago, Ill. 71 3 18-38 [Article]


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