Gabler-Lexikon Marketing

Homburg, Christian ; Bruhn, Manfred

Document Type: Book
Year of publication: 2004
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-29971-8
Edition: 2., vollst. überarb. und aktualisierte Aufl.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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