The Thought Worlds of Marketing & Sales: Which Differences Make a Difference?


Homburg, Christian ; Jensen, Ove



DOI: https://doi.org/10.1509/jmkg.71.3.124
URL: http://journals.ama.org/doi/abs/10.1509/jmkg.71.3....
Additional URL: http://bear.warrington.ufl.edu/weitz/mar7786/Artic...
Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Journal of Marketing : JM
Volume: 71
Issue number: 3
Page range: 124-142
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Assoc.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Jensen, Ove (2007) The Thought Worlds of Marketing & Sales: Which Differences Make a Difference? Journal of Marketing : JM Chicago, Ill. 71 3 124-142 [Article]


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