Do Satisfied Customers Really Pay More? : A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

DOI:	https://doi.org/10.1509/jmkg.69.2.84.60760
URL:	http://www.jstor.org/stable/30162046
Additional URL:	http://journals.ama.org/doi/abs/10.1509/jmkg.69.2....
Document Type:	Article
Year of publication:	2005
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	69
Issue number:	2
Page range:	84-96
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D.

Google Scholar: Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D.

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