Do Satisfied Customers Really Pay More? : A Study of the Relationship Between Customer Satisfaction and Willingness to Pay


Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D.



DOI: https://doi.org/10.1509/jmkg.69.2.84.60760
URL: http://www.jstor.org/stable/30162046
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkg.69.2....
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Marketing : JM
Volume: 69
Issue number: 2
Page range: 84-96
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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