Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison

DOI:	https://doi.org/10.1509/jimk.13.3.1
URL:	http://www.jstor.org/stable/25049016
Additional URL:	http://journals.ama.org/doi/abs/10.1509/jimk.13.3....
Document Type:	Article
Year of publication:	2005
The title of a journal, publication series:	Journal of International Marketing
Volume:	13
Issue number:	3
Page range:	1-31
Place of publication:	East Lansing, Mich.
Publishing house:	American Marketing Assoc.
ISSN:	1069-031X , 1547-7215
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-) Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay

Google Scholar: Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay

ORCID: Homburg, Christian, Kuester, Sabine

, Beutin, Nikolas and Menon, Ajay

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