Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison

Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay

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Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of International Marketing
Volume: 13
Issue number: 3
Page range: 1-31
Place of publication: East Lansing, Mich.
Publishing house: American Marketing Assoc.
ISSN: 1069-031X , 1547-7215
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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