Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison


Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay


DOI: https://doi.org/10.1509/jimk.13.3.1
URL: http://www.jstor.org/stable/25049016
Additional URL: http://journals.ama.org/doi/abs/10.1509/jimk.13.3....
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of International Marketing : JIM
Volume: 13
Issue number: 3
Page range: 1-31
Place of publication: East Lansing, Mich.
Publishing house: American Marketing Assoc.
ISSN: 1069-031X , 1547-7215
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison. Journal of International Marketing : JIM East Lansing, Mich. 13 3 1-31 [Article]


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