Understanding Customer Value in Business-to Business Relationships


Menon, Ajay ; Homburg, Christian ; Beutin, Nikolas



URL: http://ub-madoc.bib.uni-mannheim.de/22598
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Business-to-Business Marketing
Page range: 1-38
Place of publication: Binghamton, NY
Publishing house: Haworth Press
ISSN: 1051-712X , 1547-0628
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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