Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?


Homburg, Christian ; Hoyer, Wayne D. ; Koschate, Nicole



URL: http://ub-madoc.bib.uni-mannheim.de/22603
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of the Academy of Marketing Science
Page range: 36-49
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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