Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?Homburg, Christian ; Hoyer, Wayne D. ; Koschate, Nicole
BASE:
Homburg, Christian
;
Hoyer, Wayne D.
;
Koschate, Nicole
Google Scholar: Homburg, Christian ; Hoyer, Wayne D. ; Koschate, Nicole
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