Die Vermarktung von Systemen im Industriegütermarketing


Homburg, Christian ; Stock-Homburg, Ruth ; Kühlborn, Sven



URL: https://search.proquest.com/docview/208900407?acco...
Additional URL: https://www.econbiz.de/Record/die-vermarktung-von-...
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Die Betriebswirtschaft : DBW
Volume: 65
Issue number: 6
Page range: 537-562
Place of publication: Stuttgart
Publishing house: Schaeffer-Poeschel
ISSN: 0342-7064
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Stock-Homburg, Ruth ; Kühlborn, Sven (2005) Die Vermarktung von Systemen im Industriegütermarketing. Die Betriebswirtschaft : DBW Stuttgart 65 6 537-562 [Article]


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