Systemanbieterstrategien im Industriegütermarketing: Eine Untersuchung der Erfolgsfaktoren


Homburg, Christian ; Kühlborn, Sven ; Stock-Homburg, Ruth



URL: http://ub-madoc.bib.uni-mannheim.de/22614
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Die Unternehmung : Swiss Journal of Business Research and Practice
Page range: 385-405
Place of publication: Zürich
Publishing house: Versus
ISSN: 0042-059X
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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