Kundenbindung im Industriegütergeschäft

Homburg, Christian ; Jensen, Ove

DOI: https://doi.org/10.1007/978-3-322-91260-2_19
URL: https://link.springer.com/chapter/10.1007/978-3-32...
Document Type: Book chapter
Year of publication: 2004
Book title: Handbuch Industriegütermarketing
Page range: 481-519
Publisher: Backhaus, Klaus
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-12501-9 , 978-3-322-91261-9 , 978-3-322-91260-2
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item