Kundenbindung im Industriegütergeschäft

DOI:	https://doi.org/10.1007/978-3-322-91260-2_19
URL:	https://link.springer.com/chapter/10.1007/978-3-32...
Document Type:	Book chapter
Year of publication:	2004
Book title:	Handbuch Industriegütermarketing
Page range:	481-519
Publisher:	Backhaus, Klaus
Place of publication:	Wiesbaden
Publishing house:	Gabler
ISBN:	3-409-12501-9 , 978-3-322-91261-9 , 978-3-322-91260-2
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Jensen, Ove

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