Explicit Persuasive Intent and its Impact on Success at Persusion - The Determening roles of Attractivness and Likeability


Reinhard, Marc-André ; Messner, Matthias ; Sporer, Siegfried Ludwig



Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Journal of Consumer Psychology : JCP
Volume: 16
Issue number: 3
Page range: 249-259
Place of publication: Mahwah, NJ [u.a.]
Publishing house: Erlbaum
ISSN: 1057-7408
Publication language: English
Institution: School of Social Sciences > Sozialpsychologie (Stahlberg)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Reinhard, Marc-André ; Messner, Matthias ; Sporer, Siegfried Ludwig (2006) Explicit Persuasive Intent and its Impact on Success at Persusion - The Determening roles of Attractivness and Likeability. Journal of Consumer Psychology : JCP Mahwah, NJ [u.a.] 16 3 249-259 [Article]


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