Entry Strategies and Product Takeoff

Kuester, Sabine ; Homburg, Christian

Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
Place of publication: Reykjavik, Iceland
Publishing house: Reykjavik Univ.
ISBN: 9979-9483-5-3 , 978-9979-9483-5-3
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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BASE: Kuester, Sabine ; Homburg, Christian

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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian

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