Entry Strategies and Product Takeoff


Kuester, Sabine ; Homburg, Christian


Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
Place of publication: Reykjavik, Iceland
Publishing house: Reykjavik Univ.
ISBN: 9979-9483-5-3 , 978-9979-9483-5-3
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian Entry Strategies and Product Takeoff. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]


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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian

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