In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust

Bauer, Hans H. ; Kuester, Sabine ; Heß, Silke C. ; Huber, Frank

Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
The title of a journal, publication series: 36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings
Place of publication: Reykjavik, Iceland
Publishing house: Reykjavik Univ.
ISBN: 9979-9483-5-3 , 978-9979-9483-5-3
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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