In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust

Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
The title of a journal, publication series:	36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings
Place of publication:	Reykjavik, Iceland
Publishing house:	Reykjavik Univ.
ISBN:	9979-9483-5-3 , 978-9979-9483-5-3
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Kuester, Sabine ; Heß, Silke C. ; Huber, Frank

Google Scholar: Bauer, Hans H. ; Kuester, Sabine ; Heß, Silke C. ; Huber, Frank

ORCID: Bauer, Hans H. ; Kuester, Sabine

; Heß, Silke C. ; Huber, Frank

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