Brands as Means of Self-Expression: A Cross-Cultural Study


Kuester, Sabine ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer


URL: http://www.anzmac.org/conference_archive/2007/pape...
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range: 1670-1678
Author/Publisher of the book
(only the first ones mentioned)
:
Deans, Kenneth R.
Place of publication: Dunedin, NZ
Publishing house: Univ. of Otago, School of Business, Dept. of Marketing
Publication language: German
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Conference or workshop publication]


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