Brands as Means of Self-Expression: A Cross-Cultural Study

URL:	http://www.anzmac.org/conference_archive/2007/pape...
Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
The title of a journal, publication series:	ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range:	1670-1678
Publisher:	Deans, Kenneth R.
Place of publication:	Dunedin, NZ
Publishing house:	Univ. of Otago, School of Business, Dept. of Marketing
Publication language:	German
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kuester, Sabine ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer

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ORCID: Kuester, Sabine

, Heß, Silke C., Hinkel, Julia and Young, Jennifer

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