Brands as Means of Self-Expression: A Cross-Cultural Study

Kuester, Sabine ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer

Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
The title of a journal, publication series: ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range: 1670-1678
Publisher: Deans, Kenneth R.
Place of publication: Dunedin, NZ
Publishing house: Univ. of Otago, School of Business, Dept. of Marketing
Publication language: German
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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