The Consumer Strikes Back - Assessing Antecedents to Boycott Participation


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E.



Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 350-351
Date of the conference: 15-18 Feb 2008
Author/Publisher of the book
(only the first ones mentioned)
:
Brown, Tom J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60560-351-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E. The Consumer Strikes Back - Assessing Antecedents to Boycott Participation. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 350-351 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Red Hook, NY [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item