The Effects of Irrelevant Attributes in Brand Communications

URL:	http://connection.ebscohost.com/c/abstracts/325716...
Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	18
Page range:	134
Publisher:	Dixon, Andrea L.
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-60423-815-0
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.

Google Scholar: Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.

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