The Effects of Irrelevant Attributes in Brand Communications


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.



URL: http://connection.ebscohost.com/c/abstracts/325716...
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 18
Page range: 134
Author/Publisher of the book
(only the first ones mentioned)
:
Dixon, Andrea L.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60423-815-0
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M. The Effects of Irrelevant Attributes in Brand Communications. Dixon, Andrea L. AMA Winter and Summer Educators' Conference Proceedings 18 134 In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California (2007) Red Hook, NY [Conference or workshop publication]


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