The Effects of Irrelevant Attributes in Brand Communications

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.

Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 18
Page range: 134
Publisher: Dixon, Andrea L.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60423-815-0
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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