The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress


Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
The title of a journal, publication series: 36th EMAC Conference, May 22-25, 2007, Reykjavik, Iceland ; proceedings
Place of publication: Reykjavik, Iceland
Publishing house: Reykjavik Univ.
ISBN: 9979-9483-5-3 , 978-9979-9483-5-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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