The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress


Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
Place of publication: Reykjavik, Iceland
Publishing house: Reykjavik Univ.
ISBN: 9979-9483-5-3 , 978-9979-9483-5-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H. The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]


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