The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress

Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
The title of a journal, publication series:	36th EMAC Conference, May 22-25, 2007, Reykjavik, Iceland ; proceedings
Place of publication:	Reykjavik, Iceland
Publishing house:	Reykjavik Univ.
ISBN:	9979-9483-5-3 , 978-9979-9483-5-3
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.

Google Scholar: Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.

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