Can Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 18
Page range: 359-360
Publisher: Mohr, Jakki J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60423-849-5 , 1-60423-849-6 , 0-87757-327-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria Can Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress. Mohr, Jakki J. AMA Winter and Summer Educators' Conference Proceedings 18 359-360 In: AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC (2007) Red Hook, NY [Conference or workshop publication]


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