Can Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress

Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	18
Page range:	359-360
Publisher:	Mohr, Jakki J.
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-60423-849-5 , 1-60423-849-6 , 0-87757-327-1
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria

Google Scholar: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria

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