An Exploratory Study on the Treatment of Ethics in Undergraduate Business Principles Textbooks

Phelps, Lonnie ; Stone, George W. ; Joseph, Mathew ; Berken, Ashley ; Albrecht, Carmen-Maria

Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Marketing theory and practice in an inter-functional world : the 13th Biannual World Marketing Congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007
The title of a journal, publication series: 2007 Academy of Marketing Science World Marketing Congress, Verona, Italy, July 10-14 2007 ; proceedings
Page range: 288-292
Publisher: DeMoranville, Carol W.
Place of publication: Coral Gables, FL
Publishing house: Acad. of Marketing Science
ISBN: 0939783134 , 9780939783137
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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