The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness


Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.



Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 114-115
Date of the conference: 15-18 Feb 2008
Author/Publisher of the book
(only the first ones mentioned)
:
Brown, Tom J.
Place of publication: Chicago, Ill.
Publishing house: American Marketing Ass.
ISBN: 978-1-60560-351-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M. The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 114-115 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [Conference or workshop publication]


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