The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness

Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 114-115
Date of the conference: 15-18 Feb 2008
Publisher: Brown, Tom J.
Place of publication: Chicago, Ill.
Publishing house: American Marketing Ass.
ISBN: 978-1-60560-351-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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