The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness

Document Type:	Conference or workshop publication
Year of publication:	2008
Book title:	Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	19
Page range:	114-115
Date of the conference:	15-18 Feb 2008
Publisher:	Brown, Tom J.
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Ass.
ISBN:	978-1-60560-351-3
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.

Google Scholar: Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.

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