How to Make Brand Placements Successful - Assessing the Antecedents to Brand Attitude and Purchase Intention

URL:	http://www.anzmac.org/conference_archive/2007/pape...
Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
The title of a journal, publication series:	2007 ANZMAC Conference, Dunedin, New Zealand, December 3-5, 2007 ; proceedings
Page range:	1446-1454
Conference title:	3Rs Reputation, Responsibility and Relevance
Publisher:	Deans, Kenneth R.
Place of publication:	Dunedin, NZ
Publishing house:	Univ. of Otago, School of Business, Dept. of Marketing
ISBN:	978-1-877156-29-9
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.

Google Scholar: Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.

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