Utility-based design of mobile ticketing applications - a conjoint-analytical approach


Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie ; Tränka, Eva



Document Type: Article
Year of publication: 2007
The title of a journal, publication series: International Journal of Mobile Communications : IJMC
Volume: 5
Issue number: 4
Page range: 457-473
Place of publication: Genève
Publishing house: Inderscience Enterprises
ISSN: 1470-949X
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie ; Tränka, Eva (2007) Utility-based design of mobile ticketing applications - a conjoint-analytical approach. International Journal of Mobile Communications : IJMC Genève 5 4 457-473 [Article]


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