Smart Shopper-Gefühle - Entstehung, Konsequenzen und Implikationen für das Marketing

Contributors (e.g. translator, editor):	Trommsdorff, Volker
Document Type:	Article
Year of publication:	2007
The title of a journal, publication series:	Handelsforschung
Volume:	21
Page range:	379-400
Place of publication:	Stuttgart
Publishing house:	Kohlhammer
ISSN:	0931-5926
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie

Google Scholar: Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie

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