How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion


Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel



URL: http://www.anzmac.org/conference_archive/2007/pape...
Additional URL: http://www.slashdocs.com/mxtzym/d-heinrich-1a.html...
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range: 2189-2198
Author/Publisher of the book
(only the first ones mentioned)
:
Deans, Kenneth R.
Place of publication: Sydney
Publishing house: Australian & New Zealand Marketing Acad.
ISBN: 978-1-877156-29-9
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion. Deans, Kenneth R. 2189-2198 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Sydney [Conference or workshop publication]


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