Typology of Potential Benefits of Mass Customization Offerings for Consumers and the Demand of Different Age Groups: An Exploratory Study on the Customer Perspective on Mass Customization


Bauer, Hans H. ; Schüle, Anja ; Jeffery, Dennis W.



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Extreme Customization : Proceedings of the MCPC 2007 World Conference on Mass Customization and Personalization; October 7-9, 2007 at the Massachusetts Institute of Technology; October 11-12, 2007 at the HEC Business School Montreal
Author/Publisher of the book
(only the first ones mentioned)
:
Piller, Frank Thomas
Place of publication: Cambridge, Mass.
Publishing house: Massachusetts Inst. of Technology
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Schüle, Anja ; Jeffery, Dennis W. Typology of Potential Benefits of Mass Customization Offerings for Consumers and the Demand of Different Age Groups: An Exploratory Study on the Customer Perspective on Mass Customization. Piller, Frank Thomas In: Extreme Customization : Proceedings of the MCPC 2007 World Conference on Mass Customization and Personalization; October 7-9, 2007 at the Massachusetts Institute of Technology; October 11-12, 2007 at the HEC Business School Montreal (2007) Cambridge, Mass. [Conference or workshop publication]


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