Typology of Potential Benefits of Mass Customization Offerings for Consumers and the Demand of Different Age Groups: An Exploratory Study on the Customer Perspective on Mass Customization

Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Extreme Customization : Proceedings of the MCPC 2007 World Conference on Mass Customization and Personalization; October 7-9, 2007 at the Massachusetts Institute of Technology; October 11-12, 2007 at the HEC Business School Montreal
The title of a journal, publication series:	Proceedings of the MCPC 2007 World Conference on Mass Customization & Personalization, October 7-10 at the MIT in Cambridge, Massachusetts
Publisher:	Piller, Frank Thomas
Place of publication:	Cambridge, Mass.
Publishing house:	Massachusetts Inst. of Technology
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Schüle, Anja ; Jeffery, Dennis W.

Google Scholar: Bauer, Hans H. ; Schüle, Anja ; Jeffery, Dennis W.

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