Should Failures be Used Systematically to Improve Customer Satisfaction?


Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.



URL: http://www.anzmac.org/conference_archive/2007/pape...
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range: 2673-2680
Publisher: Deans, Kenneth R.
Place of publication: Sydney
Publishing house: Australian & New Zealand Marketing Acad.
ISBN: 978-1-877156-29-9
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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