Should Failures be Used Systematically to Improve Customer Satisfaction?

URL:	http://www.anzmac.org/conference_archive/2007/pape...
Document Type:	Conference or workshop publication
Year of publication:	2007
Book title:	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
The title of a journal, publication series:	ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range:	2673-2680
Publisher:	Deans, Kenneth R.
Place of publication:	Sydney
Publishing house:	Australian & New Zealand Marketing Acad.
ISBN:	978-1-877156-29-9
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

Google Scholar: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

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