Brand Image and Brand Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie



Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Journal of Sport Management
Volume: 22
Issue number: 2
Page range: 206-226
Place of publication: Champaign, Ill.
Publishing house: Human Kinetics Publ.
ISSN: 0888-4773
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie (2008) Brand Image and Brand Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. Journal of Sport Management Champaign, Ill. 22 2 206-226 [Article]


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