So steigert das Marketing den Unternehmenswert


Homburg, Christian ; Lüers, Thomas



URL: http://ub-madoc.bib.uni-mannheim.de/25623
Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Absatzwirtschaft
Issue number: H.3
Page range: 46-50
Place of publication: Düsseldorf [u.a.]
Publishing house: Verl.-Gruppe Handelsblatt
ISSN: 0001-3374, 0343-6039
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics
Subject headings (SWD): Marketing , Unternehmensbewertung

Dieser Eintrag ist Teil der Universitätsbibliographie.




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