Theoretische Perspektive zur Kundenzufriedenheit


Homburg, Christian ; Stock-Homburg, Ruth



URL: http://ub-madoc.bib.uni-mannheim.de/25626
Document Type: Book chapter
Year of publication: 2008
Book title: Kundenzufriedenheit
Page range: 17-51
Publisher: Homburg, Christian
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-0808-7
Edition: 7., überarb. Aufl.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics
Subject headings (SWD): Perspektive , Verbraucherzufriedenheit




Dieser Eintrag ist Teil der Universitätsbibliographie.




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