Managing dynamics in a customer portfolio

DOI:	https://doi.org/10.1509/jmkg.73.5.70
URL:	https://journals.sagepub.com/doi/abs/10.1509/jmkg....
Additional URL:	https://www.researchgate.net/publication/247837324...
Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	73
Issue number:	5
Page range:	70-89
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk

Google Scholar: Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk

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