Managing dynamics in a customer portfolio


Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk



DOI: https://doi.org/10.1509/jmkg.73.5.70
URL: https://journals.sagepub.com/doi/abs/10.1509/jmkg....
Additional URL: https://www.researchgate.net/publication/247837324...
Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Marketing : JM
Volume: 73
Issue number: 5
Page range: 70-89
Place of publication: Chicago, IL
Publishing house: Publications Group of the American Marketing Association
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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