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Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan

Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Harvard Business Manager
Volume: 30
Issue number: 12
Page range: 34-47
Place of publication: Hamburg
Publishing house: Manager-Magazin-Verl.-Ges.
ISSN: 0945-6570 , 2195-1357
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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