In sociology it has been much debated whether the normativist-culturalist or the rational choice perspective better explains social phenomena. Since each has received considerable empirical support, an integrated account of norms and rationality is much needed. The Model of Frame Selection offers such an integration. In this model, cost-benefit calculus is replaced by unconditional norm conformity if norms are strongly internalized. We test this proposition in three fields of application: the rescue of Jews in WWII, electoral participation, and the decision among secondary school tracks. In line with the predictions of the Model of Frame Selection we find that strong helping norms, intense norms of civic duty, and high educational aspirations lead actors to disregard the risk of helping Jews, the incentive to express political preferences, and the prospects to complete school tracks.
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