How to Overcome Customers' Adoption Barriers?

URL:	http://www.acrwebsite.org/volumes/v36/NAACR_vol36_...
Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Advances in Consumer Research
Volume:	36
Page range:	783-784
Place of publication:	Duluth, MN [u.a.]
Publishing house:	Assoc. for Consumer Research
ISSN:	0098-9258
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics