How to Overcome Customers' Adoption Barriers?

Kuester, Sabine ; Heß, Silke C.

Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Advances in Consumer Research
Volume: 36
Page range: 783-784
Place of publication: Duluth, MN [u.a.]
Publishing house: Assoc. for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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BASE: Kuester, Sabine ; Heß, Silke C.

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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.

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