How to Overcome Customers' Adoption Barriers?


Kuester, Sabine ; Heß, Silke C.


URL: http://www.acrwebsite.org/volumes/v36/NAACR_vol36_...
Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Advances in Consumer Research
Volume: 36
Page range: 783-784
Place of publication: Duluth, MN [u.a.]
Publishing house: Assoc. for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, MN [u.a.] 36 783-784 [Article]


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Google Scholar: Kuester, Sabine ; Heß, Silke C.

ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.

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