The Impact of Brand Value on Corporate Performance

URL:	http://www.imu-mannheim.de/Shop/AP/?nr=M116e
Document Type:	Working paper
Year of publication:	2009
The title of a journal, publication series:	Management Know-how
Volume:	M116e
Place of publication:	Mannheim
Publishing house:	Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
ISBN:	3-89333-380-0
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics