The Impact of Brand Value on Corporate Performance


Kuester, Sabine ; Landauer, Nina ; Becker, Andreas



URL: http://www.imu-mannheim.de/Shop/AP/?nr=M116e
Document Type: Working paper
Year of publication: 2009
The title of a journal, publication series: Management Know-how
Volume: M116e
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
ISBN: 3-89333-380-0
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Working paper]


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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas

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