Making Brand Management Accountable : The Influence of Brand Relevance, Globalness and Architecture on Brand EfficiencyBauer, Hans H. ; Donnevert, Tobias ; Hammerschmidt, Maik ; Maier, Alexander
BASE:
Bauer, Hans H.
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Donnevert, Tobias
;
Hammerschmidt, Maik
;
Maier, Alexander
Google Scholar: Bauer, Hans H. ; Donnevert, Tobias ; Hammerschmidt, Maik ; Maier, Alexander
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