Brands and successful brand extensions: A social psychology perspective on economic questions

Bless, Herbert ; Greifeneder, Rainer

Document Type: Book chapter
Year of publication: 2009
Book title: Social psychology of consumer behavior
Page range: 109-130
Publisher: Wänke, Michaela
Place of publication: New York, NY [u.a.]
Publishing house: Psychology Press
ISBN: 978-1-8416-9498-6
Publication language: English
Institution: School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless 1999-)
Subject: 300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.

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