Brands and successful brand extensions: A social psychology perspective on economic questions

Document Type:	Book chapter
Year of publication:	2009
Book title:	Social psychology of consumer behavior
Page range:	109-130
Publisher:	Wänke, Michaela
Place of publication:	New York, NY [u.a.]
Publishing house:	Psychology Press
ISBN:	978-1-8416-9498-6
Publication language:	English
Institution:	School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless 1999-)
Subject:	300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bless, Herbert ; Greifeneder, Rainer

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