Brands and successful brand extensions: A social psychology perspective on economic questions


Bless, Herbert ; Greifeneder, Rainer



Document Type: Book chapter
Year of publication: 2009
Book title: Social psychology of consumer behavior
Page range: 109-130
Author/Publisher of the book
(only the first ones mentioned)
:
Wänke, Michaela
Place of publication: New York, NY [u.a.]
Publishing house: Psychology Press
ISBN: 978-1-8416-9498-6
Publication language: English
Institution: School of Social Sciences > Mikrosoziologie u. Sozialpsychologie (Bless)
Subject: 300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bless, Herbert ; Greifeneder, Rainer (2009) Brands and successful brand extensions: A social psychology perspective on economic questions. Wänke, Michaela Social psychology of consumer behavior New York, NY [u.a.] 109-130 [Book chapter]


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