The Effects of Source Likeability and Need-for-Cognition on Advertising Effectiveness under Explicit Persuasion

Reinhard, Marc-André ; Messner, Matthias

Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 8
Issue number: 4
Page range: 179-191
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817 , 1479-1838
Publication language: English
Institution: School of Social Sciences > Sozialpsychologie (Stahlberg 1996-2022)
Subject: 300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.

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