The Effects of Source Likeability and Need-for-Cognition on Advertising Effectiveness under Explicit Persuasion


Reinhard, Marc-André ; Messner, Matthias



URL: http://www3.interscience.wiley.com/cgi-bin/fulltex...
Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 8
Issue number: 4
Page range: 179-191
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817
Publication language: English
Institution: School of Social Sciences > Sozialpsychologie (Stahlberg)
Subject: 300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Reinhard, Marc-André ; Messner, Matthias (2009) The Effects of Source Likeability and Need-for-Cognition on Advertising Effectiveness under Explicit Persuasion. Journal of Consumer Behaviour Chichester 8 4 179-191 [Article]


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