Brand Stress and How Consumers Cope With it? - An Exploratory Study

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E.

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
The title of a journal, publication series: Developments in Marketing Science
Volume: 31
Publisher: Robinson, Leroy
Place of publication: Coral Gables, Fla.
Publishing house: Acad.
ISBN: 0-939783-30-4 , 0-939783-29-0
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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