Messung der Werbeeffizienz - Ein zweistufiger DEA-Ansatz


Bauer, Hans H. ; Hammerschmidt, Maik



DOI: https://doi.org/10.1007/s11621-008-0023-0
URL: https://link.springer.com/article/10.1007/s11621-0...
Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Marketing Review St. Gallen
Volume: 25
Issue number: 2
Page range: 34-39
Place of publication: Wiesbaden
Publishing house: Gabler Springer-Fachmedien
ISSN: 1865-6544
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Hammerschmidt, Maik (2008) Messung der Werbeeffizienz - Ein zweistufiger DEA-Ansatz. Marketing Review St. Gallen Wiesbaden 25 2 34-39 [Article]


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