Die Image- und Präferenzwirkung globaler Marken und ihre Determinanten


Bauer, Hans H. ; Exler, Stefanie ; Maurer, Stefanie ; Langenbein, Martina



URL: https://www.jstor.org/stable/41922122
Additional URL: https://www.beck-elibrary.de/10.15358/0344-1369-20...
Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume: 31
Issue number: 1
Page range: 57-79
Place of publication: München
Publishing house: Beck ; GBI
ISSN: 0344-1369
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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