Erlebnismarketing für virtuelle Brand Communities : wie Conventions bei der Umsetzung helfen können

Bauer, Hans H. ; Bryant, Melchior D. ; Eckardt, Sabine

Document Type: Article
Year of publication: 2009
The title of a journal, publication series: m:convisions
Volume: 2009
Issue number: 10
Page range: 10-13
Place of publication: Mannheim
Publishing house: m:con
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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