Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions

Hattula, Stefan ; Bauer, Hans H. ; Hammerschmidt, Maik

Document Type: Conference or workshop publication
Year of publication: 2009
The title of a journal, publication series: INFORMS Annual Meeting / Institute for Operations Research and the Management Sciences
Volume: 31
Page range: 48
Place of publication: Baltimore, Md. [u.a.]
Publishing house: INFORMS
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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