Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions


Hattula, Stefan ; Bauer, Hans H. ; Hammerschmidt, Maik



Document Type: Conference or workshop publication
Year of publication: 2009
The title of a journal, publication series: INFORMS Annual Meeting / Institute for Operations Research and the Management Sciences
Volume: 31
Page range: 48
Place of publication: Baltimore, Md. [u.a.]
Publishing house: INFORMS
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Hattula, Stefan ; Bauer, Hans H. ; Hammerschmidt, Maik Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. INFORMS Annual Meeting / Institute for Operations Research and the Management Sciences 31 48 (2009) Baltimore, Md. [u.a.] [Conference or workshop publication]


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