What is Love? Investigating Consumers Love for their Brands

Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria

URL: http://c.ymcdn.com/sites/www.ams-web.org/resource/...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
Page range: 418
Publisher: Campbell, Colin L.
Place of publication: Ruston, Louis. [u.a.]
Publishing house: Acad. of Marketing Science
ISBN: 0-939783-14-2
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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